Hello! My name is Sherryl Mascarinas. I am the founder of Lizzie, Izzie + James. LI+J is an accessories brand for kids who love vibrant colors and parents who appreciate the quality of hand crafted products. We are based in New Canaan, CT.
The seeds for LI+J were planted when I was still in college and working for Oilily children’s wear. I was (and still am) a big fan of Oilily's products – I love the energetic colors, the fun and confident use of bold patterns, and the consistently high standard of quality. These attributes make the clothes and the confident kids who wear them stand out in a crowd. The idea of one day creating my own line of distinctive children’s products has been in the back of my mind since.
The catalyst to get started came when my first daughter was a little over a year old. She was cute as a button, but was bald on the top of her head (sort of like George Costanza in Seinfeld). It was pretty bad; people often mistook her for a boy! Since she refused to wear hats, I settled for putting clips in the little bit of hair she had. When I couldn’t find clips that I thought looked good and that was secure enough to stay on, I started making my own. That was the beginning.
Over time, my little hobby grew into a small business. I began making accessories for family, then for friends, then for friends of friends, then for moms who saw kids wearing my products around town. Eventually, I started selling to customers around the country and to a few boutiques in southern Connecticut, California, Texas, and one as far as Sydney, Australia.
Thank you for visiting Lizzie, Izzie + James!